Tealive And Chatime
Chatime and tealive the standoff between the brands owners la kaffa international co ltd and loob holding sdn bhd respectively have left some people thoroughly confused.
Tealive and chatime. Kuala lumpur aug 30 tealive operator loob holding sdn bhd and taiwan s chatime owner la kaffa international co ltd have agreed to an out of court settlement after almost two years of dispute involving the chatime bubble tea brand. The legal drama brewing in malaysia over the last 18 months you may have heard about a legal battle between two of malaysia s most popular bubble tea brands. In a joint statement released today 30 august loob holding sdn bhd tealive and la kaffa international co ltd chatime announced that both companies have reached an out of court settlement to amicably resolve all disputes arising from their one time franchise relationship of the chatime bubble tea brand. Tealive on the other hand has the majority of franchise outlets under its mantle.
Chatime has the strongest brand recognition but it has lost most of its distribution network in the takeover. What loob holding ceo bryan loo basically did was to set up tealive as a rival to chatime which is against both the terms of the master franchise agreement as well as the franchise act 1998. While chatime has grass jelly roasted milk tea tealive has classic roasted milk tea with grass jelly. In a joint statement today the companies said a settlement.
Many thought tealive was a new brand name for chatime or that it had gone through some rebranding.